A monument display shall be capable of remotely or automatically changing displays. The portion of the monument display structure where the messaging or advertising is displayed is called the "active area."
(1) A monument display is permitted in the C Commercial District subject to the following regulations:
(a) The monument display shall be located along Lincoln Highway (Business U.S. Route 1).
(b) The monument display shall be located within:
[1] Three hundred feet of the center of the intersection of Lincoln Highway (Business U.S. Route 1) and Oxford Valley Road (SR 2029); or
[2] Three hundred feet of the center of the intersection of Lincoln Highway (Business U.S. Route 1) and New Rodgers Road/Veterans Highway (SR 413).
(c) A monument display may constitute another principal use on a lot.
(d) A monument display may display on-premises and off-premises commercial advertising.
(e) A monument display shall provide availability and display time for municipal, civic and emergency messaging.
(f) Maximum active area. The maximum active area of a monument display shall be 490 square feet per each sign face with a monument display having no more than three separate active areas each oriented towards distinct roadways directions.
(g) Monument display height. The maximum height of a monument display structure shall not exceed 45 feet when measured from the grade of the road from which the monument display structure is primarily intended to be viewed.
(h) Spacing. No monument display shall be located within 500 feet of another monument sign display.
(i) Setbacks.
[1] Maximum setback from the legal or existing right-of-way. The nearest edge of the active area of a monument display shall be located no more than 35 feet from the edge of the legal or existing right-of-way of the roadway from which the monument display is intended to be primarily visible.
[2] Minimum setback from existing residences. A monument display shall be a minimum of 400 feet from any existing single-family detached residence at the time a monument display permit application is submitted.
(j) Illumination. A monument sign may be illuminated, provided that:
[1] The illumination for a monument display shall incorporate a minimum of three types of visual communication technology (VCT).
[2] All monument displays shall incorporate ambient light sensors that measure the levels of surrounding light and automatically reduce the intensity of illumination during periods of darkness or increase the intensity of illumination during periods of brightness.
(k) A monument display using light-emitting diodes (LEDs) as its VCT shall have a resolution of 16 mm or better.
(l) Intensity of illumination. No monument display shall exceed a maximum illumination intensity of 500 nits during nighttime hours (dusk until dawn) and 7,500 nits during daytime hours (dawn until dusk) when the active area is in direct sunlight.
(m) Maximum light spillage or glare. A monument display shall not spill light or glare exceeding 0.3 footcandles of light above the ambient light levels measured in accordance with this section.
[1] Light spillage or glare shall be measured by a professional lighting consultant, hereinafter referred to as the "Lighting Inspector," and shall be performed by the Township, upon completion of construction of the monument sign and prior to the issuance of a permit for the operation of the monument display. A follow-up inspection shall be performed by the Lighting Inspector 12 months from the date of the issuance of the permit for the operation of the monument display. At any time, on demand and upon 15 days' prior written notice by the Township, additional inspections may be requested and performed by the Township. The Lighting Inspector shall use a properly calibrated low-level footcandle light metering device with a two-decimal-place capability at a height of five feet above the grade of the monument display held at a preset distance from the monument display called the "illuminance measurement distance," which is calculated in accordance with the formula below. The Lighting Inspector shall aim the light meter toward the monument display perpendicular from the illuminance measurement distance. When a measurement from the required distance is obstructed by private property, a building, or other permanent structure, the measurement shall be taken from the furthest possible perpendicular extent.
Illuminance Measurement Distance = √(Active VCT area x 100\(Sq. Ft.))
[2] In order to determine the ambient light level, the Lighting Inspector shall employ one of two methods at his or her discretion as follows:
[a] Inactive monument display. Upon 24 hours' notice to the monument display operator, the Lighting Inspector can require the operator to momentarily turn off the active area, during which time the Lighting Inspector shall position the light meter at an elevation of five feet above the grade at the illuminance measurement distance. Immediately following measurement of the ambient light level, the active area shall be turned back on, whereupon the Lighting Inspector shall measure the light spillage or glare emanating from the active area to determine compliance.
[b] Active monument display. The Lighting Inspector shall aim the light meter toward the active area but shall place an opaque black sheet of material that is of an appropriate size to obstruct the light meter from reading any light emanating from the active area. A material size of 12 inches high by 40 inches is recommended but subject to the discretion of the Lighting Inspector. The material should be placed at a distance of 10 feet away from the Lighting Inspector in between the monument display and the Lighting Inspector. Please see Diagram A below for an illustration.
Diagram A: Measuring Ambient Light Level
[i] If measuring the illumination intensity during daytime hours (dawn to dusk), the Lighting Inspector shall conduct the measurement within a time frame of at least 30 minutes after dawn and 30 minutes before dusk. If measuring during nighttime hours (dusk to dawn), the Lighting Inspector shall conduct the measurement within a time frame of at least 60 minutes after dusk but 60 minutes before dawn.
[ii] All light meter measurements shall be represented by two circles, a larger field of view circle and a smaller target area circle inside the view finder. The Lighting Inspector shall position the target area circle so it falls entirely within the brightest portion of the active area that is being measured, as outlined in Diagram B below.
Diagram B: Measuring Ambient Light Level
[3] A monument display shall not use an active area background consisting of bright white.
(n) Automatic changeable copy. A monument display may have changeable copy, provided that:
[1] Dwell time. No monument display shall change message or copy on the active area more than once every seven seconds.
[2] Message or copy transition. All message or copy changes shall be instantaneous; there shall be no scrolling, fading, animated, flashing or moving messages or copy.
(o) Operation and maintenance.
[1] Hours of operation. The hours of operation of a monument display shall be 6:00 a.m. to 12:00 midnight, and the monument display shall be turned off between the hours of 12:00 midnight and 6:00 a.m.
[2] Maintenance. The owner or operator of the monument display shall continuously maintain the monument display structure and surrounding associated area. At its discretion, the Township may perform annual inspections of the monument display to determine compliance with the monument display permit. Any noncompliance shall be corrected (or commercial reasonable shall be taken) within 30 days of written notice from the Township. Every five years, or more frequently if the Township believes it necessary, the owner or operator of the monument display structure shall have a Pennsylvania-registered structural engineer inspect the monument display structure and provide the Township with a certificate from the engineer certifying that the monument display structure is structurally sound.
(p) Landscaping.
[1] Any and all landscaping associated with the monument display shall be submitted to the Township for review and approval as part of the monument display permit application.
[2] Any monument display design that incorporates landscaping shall require the owner and operator (the entity, person, or individual who owns the Pennsylvania Department of Transportation outdoor advertising sign permit for the specific monument display) to permanently maintain the landscaping and to execute a maintenance agreement with the Township that will include the posting of escrow in an amount sufficient to replace any diseased or dead landscaping in the event the owner and/or operator fails to do so.
(q) Restrictions. A monument display shall not:
[1] Advertise adult or sexually oriented businesses or materials, hate speech, advertisements related to abortion, or otherwise display any content prohibited by 18 Pa.C.S.A. § 5903.
[2] Advertise obscene or profane language.
[3] Emit any verbal or musical announcements or noises.
[4] Display any moving, flashing, scrolling or animated text or video.
(r) Architectural requirements. The architecture of a monument display shall incorporate visual art or architecture elements in addition to its messaging function, thereby creating a unique or distinctive architectural design.
[1] As part of the monument display permit application, the applicant shall submit conceptual architectural renderings elevations of the monument display and the surrounding area and built environment in a three-dimensional software platform, together with a general list of proposed building materials for review and approval by the Township.
[2] A monument display design shall incorporate one or more of the following architectural elements: stone, stucco, wood, brick, ornamental iron or decorative steel.
[3] The Township may require a monument display to display the name of the municipality as part of the structure.